Influencer Marketing. You've probably heard this before, and it's similar on all social platforms. The company hires influencers to use their videos to promote their products/services/brand, in hopes of generating sales. One of the biggest influencer campaigns on TikTok has been Mucinex, which worked with several influencers to promote its product in the time between Halloween and flu season. In the various videos, influencers wake up looking like goofy zombies. Then, they grab Mucinex. After that, the videos cut to the influencers looking fabulous and dressed for the club. The idea is that Mucinex can help you recover in time for a weekend party, even if you feel like death.
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